The Entertainer

The Entertainer

In Dubai, nobody goes anywhere without The Entertainer; it’s their answer to Taste Card and Groupon in one. Their two million-strong global customer base benefit from thousands of ‘buy-one-get-one-free’ offers on restaurants, hotels and activities across the Middle East, Africa, Europe and Asia.

The Entertainer
The Entertainer
The Entertainer
The Entertainer
The Entertainer

Due to the huge numbers of products and outlets, The Entertainer needed a website that could display all the necessary information in a clean, easy to use manner. The information architecture was key to the website – making sure that users could discover new places, easily search for specifics across the entire database, and enjoy a fast checkout to complete their shop.

One of the biggest challenges we faced was coming up with a fluid template that showed all relevant information to every merchant on the platform. We took inspiration from technical factsheets – designs that can cram lots of information into small spaces. We designed our own ‘fact sheets’ to display the information on the product, merchant and hotel pages in a clean and clear layout.

“What makes Dark Blue’s design work so important is their thorough understanding of the way people like to engage in digital spaces. It’s rare to find a super creative talent with the ability to work with developers on the technical implementation of truly responsive interfaces.”
David AshfordE-business & Information Director