Secret Escapes Careers
Secret Escapes tasked us with creating their brand new careers website. With approximately 25 roles open at any one time and huge competition for talent in London, Secret Escapes wanted a website that would promote their employer brand and showcase the passion and culture that comes with working at the UK’s greatest travel company.
The brief was clear enough; “create us a website that’s not just going to attract the best staff, but also one that’s going to put off the wrong staff”. For a company growing at the rate Secret Escapes is, maintaining a high calibre of new employees is vital to keeping their ship on course.
The website needed to get across the culture and passion for travel that’s instilled in each employee. Inspiring their customers to escape is something each employee commits to, regardless of their roles, they wanted potential recruits to understand that at the very beginning of the recruitment process. There was also a challenge to increase site dwell time with fun and engaging content, creating something out-of-the-ordinary that will not just attract people looking for a job, but any user interested in the Secret Escapes brand.
Before we kicked the project off, we put a lot of time and thought into creating a winning content strategy that would achieve everything Secret Escapes required. A window into life at Secret Escapes. Visually rich guides into the culture and history of the company. Specific team pages, to show what part that team plays in the customer journey. Fun games to keep potential employees, the general public and even Secret Escapes staff entertained. And always a loop back directly to the live roles.
The website is built on WordPress, giving the Secret Escapes HR team complete control over all the content. For the recruitment side of things, Secret Escapes were already using Greenhouse so we fully integrated it into the website using their API. On the design side, we had the opportunity to subtly tweak the Secret Escapes branding. We introduced a new typography pallet to make the look and feel friendlier and more approachable.