Secret Escapes and Volvo teamed up to promote the brand new Volvo V40 R-Design, offering Secret Escapes members the chance tp win complimentary use of the car during a UK break. They asked us to design and build the website to bring it all to life.
Designed Around You
The tagline and theme around the new Volvo is 'designed around you', so for the campaign we built a personalised hotel selector. We asked users 4 fun questions about their idea break and then presenting them with their perfect hotel based on their answers. To take the fun up to 11, we designed a custom icon set so we could use a unique icon for each answer.
To support the campaign, we designed a full set of marketing creative to drive traffic to the hub, including homepage takeovers, MPUs, leaderboards and skyscrapers.